"You look at the Wii, we stayed at 250 dollars for a really long time. We want to launch at a price that is going to represent an ongoing great value. Second thing I would tell you is that Nintendo believes in being a mass-market product. Unlike our competitors, when they've launched historical systems, to maybe start at a really high price and work their way down, we don't believe in that. "So it's what you get for what you pay, in terms of that overall proposition. "The first thing I would say is we focus on value," he said. But at E3 this week Nintendo of America boss Reggie Fils-Aime told IGN that fans will be "pleasantly surprised" by the value of the product. Still, ShopTo's estimate tallies with a Nikkei report that this week claimed the Wii U would cost 30,000 yen - roughly £250.įor now, the Wii U price remains unannounced. Product pages for the black Wii U and the white Wii U both carry an RRP of £279.99 - although ShopTo does mention the price is subject to change pending full details from Nintendo, which is yet to make any announcement on the matter. ShopTo estimates the Wii U price will be £280 and games will cost £40.
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